A hong kong movie theater asks its patrons to leave their cellphones on when they enter the movie. To remind people not to use their mobile device while driving, volkswagen arranged a blunt but highly appropriate public service advisory in a theater. Studies show that the minimal amount of time that a drivers attention is away from the road while texting and driving is five seconds. Microsoft does not recommend using ie as your default browser.
Im pretty sure most phones would have been on silent mode, and not all would have whipped it out at the same time which doesnt make this that effective if you were one of those not looking at your phone that very instant. Volkswagen eyes on the road by zach broder on prezi. For the innovative ad to work, a movie theater was equipped with a. Reading and writing textmessages from our own mobile phone while driving is becoming one of the most common causes of fatal accidents worldwide volkswagen, in hong kong, has decided to raise awareness on this issue by using a strategy technologically advanced and never before experienced in advertising. Flixxy editors search the internet daily, to find the very best videos for you.
Vw eyes on the road ad brings danger of texting and. Well done, volkswagen, for trying to make people aware of the dangers of texting while driving. Volkswagen eyes on the road video drives message home. If those dont work, there are also apps that can be downloaded onto your phone that make it. December 6, 2016 the latest spawn in volkswagen s golf family is the 2017 golf alltrack. Using a firstperson perspective of driving a car with only the arms of the driver being visible, the volkswagen ad uses a locationbased service. Unsuspecting cinema audience saw drivers pov, all received an location based sms. Volkswagen eyes on the road shocker by craig gauthier posted on june 11, 2014 in branding, interesting, marketing, shocking, videos no comments. With mobile phones becoming the number one killer on roads around the world, volkswagen have stepped up to the plate in china, with these stunts at cinemas in beijing. Volkswagen delivered the message to a theater full of unsuspecting moviegoers, then sent out a mass text to everyone in attendance via locationbased broadcaster. Theatergoers in hong kong were instructed to keep their phones on and to not switch to silent when visiting the cinema. Volkswagen s new eyes on the road psa carries a powerful message to hong kong theater goers video chris hauk jun 10, 2014 audience participation hits a new level, as a theater audience in hong kong is on the receiving end of volkswagen s powerful eyes on the road public service message about the perils of texting while driving. You can call one of our agents for help with both hands on the wheel and eyes on the road.
Brilliant spot volkswagen eyes on the road marco mancini. Fumbling with buttons whilst you drive is a thing of the past. How capable is the volkswagen golf alltrack offroad. In order to bring awareness to the dangers of texting and driving, ogilvy beijing and volkswagen brought this impressive preshow psa to a local hong kong theater. This may not seem like much, but if a vehicle is traveling at 55 mph, five seconds equals driving the length of a football field with your eyes not on the roadway. Volkswagen eyes on the road ad end distracted driving. What a brilliant way to communicate how risky it is to use mobile phones while driving. From over 300,000 videos uploaded to youtube daily, flixxy editors. Theres no option for me to download the video,im doing driver. Vw produces eerie, interactive antitexting psa persuading people to put down their phones while behind the wheel is an ongoing struggle for companies, police departments, your mom and just about. Volkswagens dont text and drive message freaks out.
Moviegoers in hong kong apparently didnt know what was in store when the lights went down and they began to watch a film in which a driver is cruising down a road. Volkswagen showed the ad in a hong kong cinema, distracting patrons with a text message then showing a crash on screen as they looked at. Brilliant surprise from volkswagen may convince you to never text while driving again video by eric corpus monday, june 09, 2014. Vw eyes on the road ad shows danger of texting while. Volkswagen s eyes on the road video puts the dangers of texting and driving into a very palpable presentation for moviegoers in hong kong. Volkswagen ad eyes on the road volkswagen auto club. Volkswagen eyes on the road extremely clever texting while driving psa kudos volkswagen.
A good intro video for the general mathematics focus study, mathematics and driving safety. Volkswagen ad eyes on the road home forum blog sell cars motor insurance marketplace mycarforum is singapores top car forum. Mobile use is a leading cause of deaths behind the wheel. With this one from ogilvy beijing, volkswagen drove the message home to a film theater group of onlookers in a manner theyll unquestionably recall next time they are driving. The eyes on the road video which has garnered more than 20 million views on youtube, shows young people in a hong kong theater watching a short film with a drivers eye view of somebody taking a drive. Keep your eyes on the road and control the radio, optional navigation system or your phone easily with intuitive voice control.
Volkswagen hopes fresh logo signals an emissionfree. Some features on this website, like video and images, might not work properly. Volkswagen worked on an technologically innovative public service announcement in hong kong showing the dangers of texting and driving. Volkswagen eyes on the road how many people have texted while driving, or have been in a car where this has occured. The available off road monitor in the golf alltrack is designed to adventure with you. Uploaded with permission from ad agency ogilvy beijing and volkswagen for. Popular ama apa 6th edition apa 7th edition chicago 17th edition, authordate harvard ieee iso 690 mhra 3rd edition mla. Brilliant surprise from volkswagen may convince you to never text while driving again video eyes on the road. Advertising agency, ogilvy beijing have combined these two texting nonos in a vw ad to demonstrate the dangers of texting while driving. An event in may when volkswagen began accepting orders for its allelectric id. Ogilvyone beijing helped volkswagen inform young drivers in a way they. The use of smartphones while driving has become a leading cause of road fatalities.
Off road uaz, volkswagen, lada niva 44 off road suv. Do you believe texting while driving should be regulated and prohibited in all 50 states. A brilliant campaignsocial experiment on unsuspected moviegoers about the dangers of texting and driving. We are partners with singapore cars site specialising in used. What a brilliant way to communicate how risky it is to use mobile phones while driving 1min. Volkswagen eyes on the road from the trenches world report. The eyes on the road video which has garnered more than 20 million views on youtube, shows young people in a hong kong theater watching a short film. Read transcripts, read volkswagen eyes on the road, read volkswagen script, remarks, safety, saying, text, transcripts, vehicle safety, volkswagen passenger cars, volkswagen video, volkswagen videos, webcam, words.
Volkswagen texting while driving saftey ad hijacks cinemagoers. Using the power of the big screen and a locationbased broadcaster, volkswagen was able to capture the attention of the entire. Watch volkswagen eyes on the road entitado on dailymotion. Its based on the golf sportwagen but adds a few features designed to make it more at home off the road. Android auto is made to help you focus on the road. It is a commercial set in a cinema, where, however, the real. The customizable, digital 3gauge monitor can let you keep a close eye on your favorite off road functions. However, thanks to a fascinating escapade by volkswagen, they arrived at a movie theater thinking they were just watching some short film. Vw adds autopilot, says keep your eyes on the road wired. Eliza borishrecently, the car company, volkswagen, released an interactive psa called eyes on the road in a hong kong movie theatre to show moviegoers the consequences of texting and driving. That is the topic of one of the latest csr cinema campaigns from volkswagen in hong kong, to highlight the danger of texting while driving. Moviegoers stunned by vws dont text and drive ad or are they.